for Promomed

Update: 20.08.2024

Last week: 32 week 2024 (05.08.2024 - 11.08.2024)

Last full month: July 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 860 7.9% 14.1% 1.1 15 022 475 12.0% 10.2% 1.1 -0.5%
MoM 33 561 12.5% 13.2% 1.4 64 687 077 4.5% 9.7% 0.5 0.2%
YTD 232 226 20.0% 11.5% 2.7 498 398 216 39.3% 9.4% 2 -8.1%
MAT 379 496 24.4% 10.7% 2 797 493 677 42.5% 8.9% 1.6 0.5%
BRAINMAX
WoW 1 410 40.9% 100.0% 0 5 650 664 51.3% 100.0% 0 40.9%
MoM 5 212 11.0% 100.0% 0 19 612 893 12.5% 100.0% 0 11.2%
YTD 34 088 40.5% 100.0% 0 125 187 195 52.8% 100.0% 0 40.5%
MAT 56 481 64.8% 100.0% 0 204 248 228 79.1% 100.0% 0 64.8%
GOLDLINE PLUS
WoW 14 385 -0.1% 45.3% -1.2 44 213 790 -1.0% 37.0% -1.6 2.6%
MoM 68 010 -10.6% 46.4% 0.7 212 403 736 -10.0% 38.3% 0.8 -12.0%
YTD 539 506 -4.7% 44.9% 0.8 1 699 388 593 -1.5% 36.7% -2.7 -6.4%
MAT 842 391 2.4% 45.5% 1 2 666 530 203 8.5% 37.9% -1.6 0.2%
MIGRENIUM
WoW 12 411 21.3% 0.6% 0.1 4 123 609 18.4% 0.8% 0.1 -0.7%
MoM 45 770 -3.4% 0.5% -0.1 15 433 925 -1.3% 0.6% -0.1 11.3%
YTD 375 606 -7.1% 0.5% -0.1 116 272 718 58.4% 0.7% 0.2 8.8%
MAT 612 976 -6.3% 0.5% -0.1 165 512 158 39.2% 0.6% 0.1 12.3%
MODELAX-N
WoW 24 541 17.7% 20.6% 3 11 470 150 16.2% 13.7% 2 0.7%
MoM 102 999 -20.7% 19.3% -6.2 48 116 412 -16.9% 13.0% -4 4.9%
YTD 935 082 33.8% 22.9% 4.1 402 585 937 82.9% 14.7% 4.3 9.5%
MAT 1 403 949 55.1% 21.2% 5.4 565 246 900 95.0% 13.1% 4.1 15.8%
REDUXIN
WoW 10 427 4.7% 32.8% 0.7 52 733 780 5.0% 44.2% 0.8 2.6%
MoM 48 170 -9.4% 32.8% 1 247 736 086 -11.8% 44.6% 0.1 -12.0%
YTD 395 099 -8.7% 32.9% -0.8 2 114 930 833 13.9% 45.7% 3.2 -6.4%
MAT 600 166 -4.7% 32.4% -1.7 3 130 932 411 17.8% 44.5% 1.8 0.2%
REDUXIN FORTE
WoW 3 312 13.3% 10.4% 1 14 224 440 14.0% 11.9% 1.1 2.6%
MoM 13 691 -8.3% 9.3% 0.4 57 980 483 -10.1% 10.4% 0.2 -12.0%
YTD 106 145 0.1% 8.8% 0.6 459 895 908 13.8% 9.9% 0.7 -6.4%
MAT 166 127 10.8% 9.0% 0.9 709 416 583 23.6% 10.1% 0.9 0.2%
SALVISAR
WoW 8 285 6.9% 1.2% 0.1 3 574 930 3.1% 1.1% 0 0.1%
MoM 34 936 -11.1% 1.1% -0.2 15 667 203 -7.6% 1.1% -0.1 2.1%
YTD 319 220 1.6% 1.4% 0 130 006 571 27.1% 1.2% 0.1 -1.5%
MAT 503 286 -11.8% 1.3% -0.2 191 430 973 -0.1% 1.1% -0.2 3.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 232 226 20.0% 11.5% 2.7 498 398 216 39.3% 9.4% 2 -8.1%
BRAINMAX 34 088 40.5% 100.0% 0 125 187 195 52.8% 100.0% 0 40.5%
GOLDLINE PLUS 539 506 -4.7% 44.9% 0.8 1 699 388 593 -1.5% 36.7% -2.7 -6.4%
MIGRENIUM 375 606 -7.1% 0.5% -0.1 116 272 718 58.4% 0.7% 0.2 8.8%
MODELAX-N 935 082 33.8% 22.9% 4.1 402 585 937 82.9% 14.7% 4.3 9.5%
REDUXIN CAPS 395 099 -8.7% 32.9% -0.8 2 114 930 833 13.9% 45.7% 3.2 -6.4%
REDUXIN FORTE 106 145 0.1% 8.8% 0.6 459 895 908 13.8% 9.9% 0.7 -6.4%
SALVISAR 319 220 1.6% 1.4% 0 130 006 571 27.1% 1.2% 0.1 -1.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 379 496 24.4% 10.7% 2 797 493 677 42.5% 8.9% 1.6 0.5%
BRAINMAX 56 481 64.8% 100.0% 0 204 248 228 79.1% 100.0% 0 64.8%
GOLDLINE PLUS 842 391 2.4% 45.5% 1 2 666 530 203 8.5% 37.9% -1.6 0.2%
MIGRENIUM 612 976 -6.3% 0.5% -0.1 165 512 158 39.2% 0.6% 0.1 12.3%
MODELAX-N 1 403 949 55.1% 21.2% 5.4 565 246 900 95.0% 13.1% 4.1 15.8%
REDUXIN CAPS 600 166 -4.7% 32.4% -1.7 3 130 932 411 17.8% 44.5% 1.8 0.2%
REDUXIN FORTE 166 127 10.8% 9.0% 0.9 709 416 583 23.6% 10.1% 0.9 0.2%
SALVISAR 503 286 -11.8% 1.3% -0.2 191 430 973 -0.1% 1.1% -0.2 3.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 860 7.9% 14.1% 1.1 15 022 475 12.0% 10.2% 1.1 -0.5%
BRAINMAX 1 410 40.9% 100.0% 0 5 650 664 51.3% 100.0% 0 40.9%
GOLDLINE PLUS 14 385 -0.1% 45.3% -1.2 44 213 790 -1.0% 37.0% -1.6 2.6%
MIGRENIUM 12 411 21.3% 0.6% 0.1 4 123 609 18.4% 0.8% 0.1 -0.7%
MODELAX-N 24 541 17.7% 20.6% 3 11 470 150 16.2% 13.7% 2 0.7%
REDUXIN CAPS 10 427 4.7% 32.8% 0.7 52 733 780 5.0% 44.2% 0.8 2.6%
REDUXIN FORTE 3 312 13.3% 10.4% 1 14 224 440 14.0% 11.9% 1.1 2.6%
SALVISAR 8 285 6.9% 1.2% 0.1 3 574 930 3.1% 1.1% 0 0.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 33 561 12.5% 13.2% 1.4 64 687 077 4.5% 9.7% 0.5 0.2%
BRAINMAX 5 212 11.0% 100.0% 0 19 612 893 12.5% 100.0% 0 11.2%
GOLDLINE PLUS 68 010 -10.6% 46.4% 0.7 212 403 736 -10.0% 38.3% 0.8 -12.0%
MIGRENIUM 45 770 -3.4% 0.5% -0.1 15 433 925 -1.3% 0.6% -0.1 11.3%
MODELAX-N 102 999 -20.7% 19.3% -6.2 48 116 412 -16.9% 13.0% -4 4.9%
REDUXIN CAPS 48 170 -9.4% 32.8% 1 247 736 086 -11.8% 44.6% 0.1 -12.0%
REDUXIN FORTE 13 691 -8.3% 9.3% 0.4 57 980 483 -10.1% 10.4% 0.2 -12.0%
SALVISAR 34 936 -11.1% 1.1% -0.2 15 667 203 -7.6% 1.1% -0.1 2.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs