MI.Business.Console

for Promomed

Update: 20.08.2024

Last week: 32 week 2024 (05.08.2024 - 11.08.2024)

Last full month: July 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	7 860	7.9%	14.1%	1.1	15 022 475	12.0%	10.2%	1.1	-0.5%
MoM	33 561	12.5%	13.2%	1.4	64 687 077	4.5%	9.7%	0.5	0.2%
YTD	232 226	20.0%	11.5%	2.7	498 398 216	39.3%	9.4%	2	-8.1%
MAT	379 496	24.4%	10.7%	2	797 493 677	42.5%	8.9%	1.6	0.5%
BRAINMAX
WoW	1 410	40.9%	100.0%	0	5 650 664	51.3%	100.0%	0	40.9%
MoM	5 212	11.0%	100.0%	0	19 612 893	12.5%	100.0%	0	11.2%
YTD	34 088	40.5%	100.0%	0	125 187 195	52.8%	100.0%	0	40.5%
MAT	56 481	64.8%	100.0%	0	204 248 228	79.1%	100.0%	0	64.8%
GOLDLINE PLUS
WoW	14 385	-0.1%	45.3%	-1.2	44 213 790	-1.0%	37.0%	-1.6	2.6%
MoM	68 010	-10.6%	46.4%	0.7	212 403 736	-10.0%	38.3%	0.8	-12.0%
YTD	539 506	-4.7%	44.9%	0.8	1 699 388 593	-1.5%	36.7%	-2.7	-6.4%
MAT	842 391	2.4%	45.5%	1	2 666 530 203	8.5%	37.9%	-1.6	0.2%
MIGRENIUM
WoW	12 411	21.3%	0.6%	0.1	4 123 609	18.4%	0.8%	0.1	-0.7%
MoM	45 770	-3.4%	0.5%	-0.1	15 433 925	-1.3%	0.6%	-0.1	11.3%
YTD	375 606	-7.1%	0.5%	-0.1	116 272 718	58.4%	0.7%	0.2	8.8%
MAT	612 976	-6.3%	0.5%	-0.1	165 512 158	39.2%	0.6%	0.1	12.3%
MODELAX-N
WoW	24 541	17.7%	20.6%	3	11 470 150	16.2%	13.7%	2	0.7%
MoM	102 999	-20.7%	19.3%	-6.2	48 116 412	-16.9%	13.0%	-4	4.9%
YTD	935 082	33.8%	22.9%	4.1	402 585 937	82.9%	14.7%	4.3	9.5%
MAT	1 403 949	55.1%	21.2%	5.4	565 246 900	95.0%	13.1%	4.1	15.8%
REDUXIN
WoW	10 427	4.7%	32.8%	0.7	52 733 780	5.0%	44.2%	0.8	2.6%
MoM	48 170	-9.4%	32.8%	1	247 736 086	-11.8%	44.6%	0.1	-12.0%
YTD	395 099	-8.7%	32.9%	-0.8	2 114 930 833	13.9%	45.7%	3.2	-6.4%
MAT	600 166	-4.7%	32.4%	-1.7	3 130 932 411	17.8%	44.5%	1.8	0.2%
REDUXIN FORTE
WoW	3 312	13.3%	10.4%	1	14 224 440	14.0%	11.9%	1.1	2.6%
MoM	13 691	-8.3%	9.3%	0.4	57 980 483	-10.1%	10.4%	0.2	-12.0%
YTD	106 145	0.1%	8.8%	0.6	459 895 908	13.8%	9.9%	0.7	-6.4%
MAT	166 127	10.8%	9.0%	0.9	709 416 583	23.6%	10.1%	0.9	0.2%
SALVISAR
WoW	8 285	6.9%	1.2%	0.1	3 574 930	3.1%	1.1%	0	0.1%
MoM	34 936	-11.1%	1.1%	-0.2	15 667 203	-7.6%	1.1%	-0.1	2.1%
YTD	319 220	1.6%	1.4%	0	130 006 571	27.1%	1.2%	0.1	-1.5%
MAT	503 286	-11.8%	1.3%	-0.2	191 430 973	-0.1%	1.1%	-0.2	3.0%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	232 226	20.0%	11.5%	2.7	498 398 216	39.3%	9.4%	2	-8.1%
BRAINMAX	34 088	40.5%	100.0%	0	125 187 195	52.8%	100.0%	0	40.5%
GOLDLINE PLUS	539 506	-4.7%	44.9%	0.8	1 699 388 593	-1.5%	36.7%	-2.7	-6.4%
MIGRENIUM	375 606	-7.1%	0.5%	-0.1	116 272 718	58.4%	0.7%	0.2	8.8%
MODELAX-N	935 082	33.8%	22.9%	4.1	402 585 937	82.9%	14.7%	4.3	9.5%
REDUXIN CAPS	395 099	-8.7%	32.9%	-0.8	2 114 930 833	13.9%	45.7%	3.2	-6.4%
REDUXIN FORTE	106 145	0.1%	8.8%	0.6	459 895 908	13.8%	9.9%	0.7	-6.4%
SALVISAR	319 220	1.6%	1.4%	0	130 006 571	27.1%	1.2%	0.1	-1.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	379 496	24.4%	10.7%	2	797 493 677	42.5%	8.9%	1.6	0.5%
BRAINMAX	56 481	64.8%	100.0%	0	204 248 228	79.1%	100.0%	0	64.8%
GOLDLINE PLUS	842 391	2.4%	45.5%	1	2 666 530 203	8.5%	37.9%	-1.6	0.2%
MIGRENIUM	612 976	-6.3%	0.5%	-0.1	165 512 158	39.2%	0.6%	0.1	12.3%
MODELAX-N	1 403 949	55.1%	21.2%	5.4	565 246 900	95.0%	13.1%	4.1	15.8%
REDUXIN CAPS	600 166	-4.7%	32.4%	-1.7	3 130 932 411	17.8%	44.5%	1.8	0.2%
REDUXIN FORTE	166 127	10.8%	9.0%	0.9	709 416 583	23.6%	10.1%	0.9	0.2%
SALVISAR	503 286	-11.8%	1.3%	-0.2	191 430 973	-0.1%	1.1%	-0.2	3.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	7 860	7.9%	14.1%	1.1	15 022 475	12.0%	10.2%	1.1	-0.5%
BRAINMAX	1 410	40.9%	100.0%	0	5 650 664	51.3%	100.0%	0	40.9%
GOLDLINE PLUS	14 385	-0.1%	45.3%	-1.2	44 213 790	-1.0%	37.0%	-1.6	2.6%
MIGRENIUM	12 411	21.3%	0.6%	0.1	4 123 609	18.4%	0.8%	0.1	-0.7%
MODELAX-N	24 541	17.7%	20.6%	3	11 470 150	16.2%	13.7%	2	0.7%
REDUXIN CAPS	10 427	4.7%	32.8%	0.7	52 733 780	5.0%	44.2%	0.8	2.6%
REDUXIN FORTE	3 312	13.3%	10.4%	1	14 224 440	14.0%	11.9%	1.1	2.6%
SALVISAR	8 285	6.9%	1.2%	0.1	3 574 930	3.1%	1.1%	0	0.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	33 561	12.5%	13.2%	1.4	64 687 077	4.5%	9.7%	0.5	0.2%
BRAINMAX	5 212	11.0%	100.0%	0	19 612 893	12.5%	100.0%	0	11.2%
GOLDLINE PLUS	68 010	-10.6%	46.4%	0.7	212 403 736	-10.0%	38.3%	0.8	-12.0%
MIGRENIUM	45 770	-3.4%	0.5%	-0.1	15 433 925	-1.3%	0.6%	-0.1	11.3%
MODELAX-N	102 999	-20.7%	19.3%	-6.2	48 116 412	-16.9%	13.0%	-4	4.9%
REDUXIN CAPS	48 170	-9.4%	32.8%	1	247 736 086	-11.8%	44.6%	0.1	-12.0%
REDUXIN FORTE	13 691	-8.3%	9.3%	0.4	57 980 483	-10.1%	10.4%	0.2	-12.0%
SALVISAR	34 936	-11.1%	1.1%	-0.2	15 667 203	-7.6%	1.1%	-0.1	2.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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